Embark! Conference Identity
10 weeks, April—June 2017
Given the task of programming and designing a conference inspired by the theme of wood, I created a fictional conference titled Embark!. This three-day international conference welcomes students, educators, and outdoor enthusiasts to Estes Park, Colorado to participate and learn about outdoor education.
In considering wood as a material, I focused on three conference concepts: 1) outdoor education, 2) wooden play structures, and 3) how wood is used in entertainment (set design, props, etc).
I decided to focus on outdoor education because of the opportunity to learn about alternative education. The word "Embark" symbolizes growth and starting a journey, and I wanted to convey that in this adventurous conference.
After researching national parks and popular conference locations, I landed on Estes Park, Colorado, which combines natural scenery with a Conference Center. I appreciated the "Green Initiatives" that allow event planners to promote sustainable practices.
The interplay of urban and outdoor imagery led me to three visual directions. I wanted to capture wood details and trunk cross sections and bark textures.
After this exploration, I developed the third concept further by incorporating the topographic map as a visual motif.
Based on guest hierarchy, from attendee to sponsor, each badge features vegetation that would be found at different elevations at Rocky Mountain National Park, where Estes Park is located.