Embark! Conference Identity
10 weeks, April—June 2017
Given the task of programming and designing a conference inspired by the theme of wood, I created a fictional conference titled Embark!. This three-day international conference welcomes students, educators, and outdoor enthusiasts to Estes Park, Colorado to participate and learn about outdoor education.
In considering wood as a material, I focused on three conference concepts that I was interesting in developing: 1) outdoor education, 2) wooden play structures, and 3) how wood is used in entertainment (set design, props, etc).
As I narrowed my intent, I decided to focus on outdoor education as wood has strong cultural meanings, especially for indigenous populations, and is an alternative mode of education for children. The word "Embark" symbolizes growth and starting a journey, and I wanted to convey that in this adventurous conference.
After researching national parks and popular conference locations, I landed on Estes Park, Colorado, which features beautiful scenery and an established Conference Center. In particular, I appreciated the "Green Initiatives" in place that allow event planners to provide sustainable features, such as local, organic catering options, and recycling bins throughout the facility.
The interplay of urban and outdoor imagery led me to three visual directions. I wanted to capture wood details in trunk cross sections and bark textures.
After this exploration, I played more with the third concept and incorporated the topographic map as a visual motif. I then applied it to different aspects of the conference, from merchandise to the website design.
The gift items at this conference are meant to be enjoyed by people of all ages, so stickers and pins felt appropriate for the audience.
Based on guest hierarchy, from attendee to sponsor, each badge features vegetation that would be found at different elevations at Rocky Mountain National Park, where Estes Park is located.
The website design brings each element of the conference together, allowing visitors to find the schedule, speakers, and ticket information.