Seattle Public Library Rebrand


6 weeks, Feb/March 2017

Ben Graham

The downtown branch of the Seattle Public Library is an architectural, historical, and social icon. However, the current brand and visual system of the Seattle Public Library system itself does not unite this location to the other 26 local branches. In order to unify the diverse spaces and functions of Seattle's libraries, I opted to create a more accessible, individual-focused brand.


Brand Executions

The folder and envelope interior feature inverted versions of the logo mark, creating an interlocking pattern. The handwritten type references handwritten elements often found in library books.


Poster Series
Each poster illuminates a different function of the library by featuring children, career builders, and adults. 


The website is a visually modern update to the current site, with cleaner navigation and large hero imagery.


Initial Moodboard
I used academic and personal imagery to convey the individual pursuit of knowledge. I wanted to focus on the more nostalgic, analog part of libraries, such as paper textures and notes in margins.


Logo Development
Inspired by dog-eared pages and the idea of folding a shape from one piece of paper, the mark also calls to the geometry of the iconic Downtown Seattle branch architecture.


Brand Guidelines